The landscaping industry boasts exciting opportunities for those looking to venture into it. It’s a business sector that’s constantly growing around the world and isn’t looking to slow down anytime soon.
The global landscaping services market, valued at $296.09 billion in 2022, crossed the valuation mark of $300 billion in 2023. It is predicted that within the next six years, the global landscaping services market will likely cross the $400 valuation mark.
In the US alone, the landscaping services market was valued at $153.56 billion in 2023. Between 2018 and 2023, this market has grown by 4.8 percent per year on average in the US.
Now, as this industry continues to grow and bring in big money, survival becomes tougher for the companies within this sector. That’s because the competition within the landscaping market will only grow.
However, by working on your online presence, you can make your landscaping company more popular among the masses, and help it grow. To do so, why not carry out a search engine optimization (SEO) campaign?
What is an SEO Campaign?
In simple terms, an SEO campaign is nothing but a digital strategy. These types of SEO campaigns can significantly assist you in improving your landscaping business website’s visibility on search engines like Google.
When you optimize your website and content for search engines, potential clients can find your services when they search for landscaping solutions. SEO, a core component of digital marketing, involves a mix of several techniques. Everything from keyword research and content creation to link building is part of such campaigns.
When done right, an effective SEO campaign can drive more traffic to your landscaping business site, leading to more inquiries and, ultimately, more business. A case study from SEO Guru Atlanta can help you better understand the impact of such campaigns.
A landscape supply store based in Atlanta was struggling to generate leads and overall growth. With the help of an SEO company from Atlanta, this landscaping business was able to overhaul its entire approach to search engine optimization. After successful overhaul and SEO campaigns, the landscaping company saw a 386 percent increase in organic traffic and another 330 percent increase in leads.
Hence, with the right approach, and maybe assistance from a good SEO agency, such campaigns can bring in effective results.
What Keywords Should a Landscaping Company Target and How?
The keywords you choose for your landscaping company’s website need to reflect the services you offer. Think along the lines of services a landscaping business like yours offers. Words and phrases like “lawn maintenance,” “garden design,” “tree trimming,” and “landscaping services around me” should be used.
Also, be careful about the target keywords so that they have a good search volume and low competition. Localized keywords can be helpful here like “landscaping services around Atlanta” or “garden landscaping in New York.”
This approach helps search engines understand what your site is about and matches it with users searching for landscaping services. By targeting the right keywords, your landscaping company can connect with more potential clients who are actively looking for what you offer.
Using Social Media Marketing As Part of Your SEO Campaign
Incorporating social media marketing into your SEO campaign can amplify your efforts and help your landscaping company reach a wider audience.
Open pages for your landscaping business on Facebook and Instagram. Post content that showcases your landscaping projects. Your potential customers would like to see what outcomes they might expect from your landscaping services.
Remember to use hashtags that talk about landscaping as that can bring more eyes to your services.
Also, share tips on landscaping on your social media pages; such tips will include mentions of your brand and attention-grabbing landscaping content. Of course, your landscaping content itself should be optimized for search engines.
Social media activity indirectly supports your SEO by driving traffic to your landscaping company’s website and generating backlinks for improving your search engine rankings.
When used in conjunction with your SEO strategy, social media marketing can significantly enhance your landscaping company’s online presence. That, in turn, can help your landscaping business thrive in a competitive market.
Post-Implementation Follow Up
Once you’re done planning the campaign, you will have to implement it accordingly for your landscaping business. Then, you must also remember to follow up and see how well the campaign and your strategies are doing.
With such a well-planned SEO campaign in place, your landscaping business is sure to make its presence felt across the internet.
